Henry Norman Hotel
The Henry Norman Hotel was a little hotel with enormous potential. Despite having great reviews, the majority of their bookings came from third party vendors. This dependency on the outside vendors not only hurt their bottom line but also kept them in the dark about their guest. Our objective was to increase direct bookings and provide insights that would influence business decisions.
Within first few months of working with Think Work Media, the Henry Norman observed a steady rise in direct bookings with 76% increase in direct website bookings revenue. Thanks to our advanced analytics they were also able to see and understand the customer journey before a booking occurred. Average return on ads spend was $28. Email list for the hotel grew almost 200% within just 6 month of starting first campaign.