The Franklin Guesthouse opened its doors for the first time in March 2016. It was a soft opening, but the owners were eager to begin recouping their investment. Despite having opened three other hotels in the area, the owners were unsure how successful this hotel would be. It was located off the beaten path and was smaller than their other properties. Think Work Media created worked with the Hotel to create a unique customer persona and then created a marketing campaign to connect to that audience.
Within the first three months of working with Think Work Media, the Franklin Guesthouse was at capacity the majority of nights. Each month they received a steady flow of direct bookings. On average the Franklin Guesthouse saw a $30 return on investment for every advertising $1 spent. After just six months the Franklin Hotel had been rated as the best hotel in Brooklyn by Tripadvisor.